Franklin Shaddy

Assistant Professor
Marketing and Behavioral Decision Making
UCLA Anderson School of Management
110 Westwood Plaza, B412
Los Angeles, CA 90095 USA

franklin.shaddy [at]

Franklin is interested in understanding judgment and decision making in the marketplace, with an additional emphasis on goals and motivation. His current research examines the psychology of bundling, perceptions of fairness, and the causes and consequences of consumer impatience.

He holds a Ph.D. from The University of Chicago Booth School of Business, an M.A. from Columbia University, and a B.B.A. from the University of Michigan.