Shaddy, Franklin, and Anuj K. Shah (in press), “Deciding Who Gets What, Fairly,” Journal of Consumer Research.

Shaddy, Franklin, and Ayelet Fishbach (in press), “Eyes on the Prize: The Preference to Invest Resources in Goals Over Means,” Journal of Personality and Social Psychology.

Shaddy, Franklin, and Ayelet Fishbach (2017), “Seller Beware: How Bundling Affects Valuation,” Journal of Marketing Research, 54(5), 737-751.

Fishbach, Ayelet and Franklin Shaddy (2015), “When Choices Substitute for Versus Reinforce Each Other,” Current Opinion in Psychology, 10, 39-43.


Shaddy, Franklin, and Leonard Lee, “Exposure to Price Promotions Causes Impatience.”

Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson, “Finding the Middle Ground: How the Compromise Effect, Balancing, and Variety Seeking Are Psychologically Linked.”

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach, “The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time.”