(denotes graduate student at the time)

Shaddy, Franklin, and Anuj K. Shah (2022), “When to Use Markets, Lines, and Lotteries: How Beliefs About Fairness Depend on Beliefs About Preferences,” Journal of Marketing, 86 (3), 140–156.

  • Best Paper Award, 2021 SCP Boutique: Numerical Markers Conference

Roberts, Annabelle, Franklin Shaddy, and Ayelet Fishbach (2021), “Love is Patient: People Are More Willing to Wait for Things They Like,” Journal of Experimental Psychology: General, 150 (7), 1423–1437.

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach (2021), “Social Hedonic Editing: People Prefer to Experience Events at the Same Time as Others,” Social Psychological and Personality Science, 12 (7), 1233–1240.

Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson (2021), “Trade-Offs in Choice,” Annual Review of Psychology, 72, 181–206.

Shaddy, Franklin, and Leonard Lee (2020), “Price Promotions Cause Impatience,” Journal of Marketing Research, 57 (1), 118–133.

Shaddy, Franklin, and Anuj K. Shah (2018), “Deciding Who Gets What, Fairly,” Journal of Consumer Research, 45 (4), 833–848.

Shaddy, Franklin, and Ayelet Fishbach (2018), “Eyes on the Prize: The Preference to Invest Resources in Goals Over Means,” Journal of Personality and Social Psychology, 115 (4), 624–637.

Shaddy, Franklin, and Ayelet Fishbach (2017), “Seller Beware: How Bundling Affects Valuation,” Journal of Marketing Research, 54 (5), 737–751.


Shaddy, Franklin (in press), “Investing in Goals and Means,” In A.W. Kruglanski, A. Fishbach, and C. Kopetz (Eds.), Explorations in Goal Systems (Chapter 3). Oxford University Press.

Fishbach, Ayelet and Franklin Shaddy (2016), “When Choices Substitute for Versus Reinforce Each Other,” Current Opinion in Psychology, 10, 39–43.


(*denotes equal authorship; denotes graduate student at the time)

de la Fuente, Malena, and Franklin Shaddy, “Why Do Consumers Repay Time-Barred Debt? How Moralization Increases the Self-Diagnosticity of Repayment Decisions.”

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach, “Synchronized Scheduling: Choosing to Experience Different Events in Different Places at the Same Time as Others.”

Friedman, Elizabeth M. S.*, Franklin Shaddy*, and Olivier Toubia, “Understanding Fairness Perceptions in Demographic-Based Segmentation and Targeting.”

Shaddy, Franklin, “The Bundle Halo Effect.”

Shaddy, Franklin*, Amit Bhattacharjee*, and Barasch, Alixandra*, “The Psychology of Unfair Competition: Technological Disruption and Fixed-Cost Neglect.”

Dolifka, David, Katherine L. Christensen, and Franklin Shaddy, “How to Frame Economic Inequality to Promote Support for Redistributive Policies: Highlighting Unequal Opportunities Versus Unequal Outcomes.”


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