(denotes graduate student collaborator)

Rude, Eitan, and Franklin Shaddy (in press), “People Endorse Harsher Policies in Principle Than in Practice: Asymmetric Beliefs About Which Errors to Prevent Versus Fix,” Psychological Science.

Dolifka, David, Katherine L. Christensen, and Franklin Shaddy (in press), “Highlighting Opportunities (Versus Outcomes) Increases Support for Economic Redistribution,” Social Psychological and Personality Science.

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach (2023), “Synchronized Scheduling: Choosing to Experience Different Events in Different Places at the Same Time as Others,” Journal of the Association for Consumer Research, 8 (2), 130–141.

Shaddy, Franklin, and Anuj K. Shah (2022), “When to Use Markets, Lines, and Lotteries: How Beliefs About Fairness Depend on Beliefs About Preferences,” Journal of Marketing, 86 (3), 140–156.

  • Best Paper Award, SCP Boutique: Numerical Markers Conference (2021)

Roberts, Annabelle, Franklin Shaddy, and Ayelet Fishbach (2021), “Love is Patient: People Are More Willing to Wait for Things They Like,” Journal of Experimental Psychology: General, 150 (7), 1423–1437.

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach (2021), “Social Hedonic Editing: People Prefer to Experience Events at the Same Time as Others,” Social Psychological and Personality Science, 12 (7), 1233–1240.

Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson (2021), “Trade-Offs in Choice,” Annual Review of Psychology, 72, 181–206.

Shaddy, Franklin, and Leonard Lee (2020), “Price Promotions Cause Impatience,” Journal of Marketing Research, 57 (1), 118–133.

Shaddy, Franklin, and Anuj K. Shah (2018), “Deciding Who Gets What, Fairly,” Journal of Consumer Research, 45 (4), 833–848.

Shaddy, Franklin, and Ayelet Fishbach (2018), “Eyes on the Prize: The Preference to Invest Resources in Goals Over Means,” Journal of Personality and Social Psychology, 115 (4), 624–637.

Shaddy, Franklin, and Ayelet Fishbach (2017), “Seller Beware: How Bundling Affects Valuation,” Journal of Marketing Research, 54 (5), 737–751.

Shaddy, Franklin (2023), “Paying for Goals and Means,” In A.W. Kruglanski, A. Fishbach, and C. Kopetz (Eds.), Explorations in Goal Systems (pp. 130–149). Oxford University Press.

Fishbach, Ayelet and Franklin Shaddy (2016), “When Choices Substitute for Versus Reinforce Each Other,” Current Opinion in Psychology, 10, 39–43.

(*denotes equal authorship; denotes graduate student collaborator)

Trupia, Maria Giulia, and Franklin Shaddy (under second-round review), “No Time to Buy: Asking Consumers to Spend Time to Save Money is Perceived as Fairer Than Asking Consumers to Spend Money to Save Time,” Journal of Consumer Psychology.

Friedman, Elizabeth M. S.*, Franklin Shaddy*, and Olivier Toubia (invited revision), “Fairness Perceptions in Demographic Targeting,” Journal of Consumer Research.

de la Fuente, Malena, and Franklin Shaddy, “Why Do So Many People Repay Unenforceable Debt? How Moralization Boosts the Self-Diagnosticity of Repayment Decisions.”

Shaddy, Franklin, and Elizabeth M. S. Friedman, “The Bundle Halo Effect.”

Franklin Shaddy © Copyright