Shaddy, Franklin, and Leonard Lee (2020), “Price Promotions Cause Impatience,” Journal of Marketing Research, 57 (1), 118–133.

Shaddy, Franklin, and Anuj K. Shah (2018), “Deciding Who Gets What, Fairly,” Journal of Consumer Research, 45 (4), 833–848.

Shaddy, Franklin, and Ayelet Fishbach (2018), “Eyes on the Prize: The Preference to Invest Resources in Goals Over Means,” Journal of Personality and Social Psychology, 115 (4), 624–637.

Shaddy, Franklin, and Ayelet Fishbach (2017), “Seller Beware: How Bundling Affects Valuation,” Journal of Marketing Research, 54 (5), 737–751.

Fishbach, Ayelet and Franklin Shaddy (2015), “When Choices Substitute for Versus Reinforce Each Other,” Current Opinion in Psychology, 10, 39–43.


Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson (proposal accepted), “Tradeoffs in Choice,” Annual Review of Psychology, 72

Shaddy, Franklin, and Anuj K. Shah (under review), “Preferences for Markets, Lines, and Lotteries.”

Roberts, Annabelle, Franklin Shaddy, and Ayelet Fishbach (under review), “Love is Patient: People Are More Willing to Wait for Something They Like.”

Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson, “Why Invoking the Self Attenuates Variety Seeking, the Compromise Effect, and Balancing.”

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach, “Social Hedonic Editing.”