Shaddy, Franklin, and Leonard Lee (conditionally accepted), “Exposure to Price Promotions Causes Impatience,” Journal of Marketing Research.

Shaddy, Franklin, and Anuj K. Shah (2018), “Deciding Who Gets What, Fairly,” Journal of Consumer Research, 45 (4), 833–848.

Shaddy, Franklin, and Ayelet Fishbach (2018), “Eyes on the Prize: The Preference to Invest Resources in Goals Over Means,” Journal of Personality and Social Psychology, 115 (4), 624–637.

Shaddy, Franklin, and Ayelet Fishbach (2017), “Seller Beware: How Bundling Affects Valuation,” Journal of Marketing Research, 54 (5), 737–751.

Fishbach, Ayelet and Franklin Shaddy (2015), “When Choices Substitute for Versus Reinforce Each Other,” Current Opinion in Psychology, 10, 39–43.


Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach, “Social Editing: The Preference to Integrate Events for the Self and Others.”

Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson, “Finding the Middle Ground: How the Compromise Effect, Balancing, and Variety Seeking Are Psychologically Linked.”