Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson (in press), “Tradeoffs in Choice,” Annual Review of Psychology, 72.

Shaddy, Franklin, and Leonard Lee (2020), “Price Promotions Cause Impatience,” Journal of Marketing Research, 57 (1), 118–133.

Shaddy, Franklin, and Anuj K. Shah (2018), “Deciding Who Gets What, Fairly,” Journal of Consumer Research, 45 (4), 833–848.

Shaddy, Franklin, and Ayelet Fishbach (2018), “Eyes on the Prize: The Preference to Invest Resources in Goals Over Means,” Journal of Personality and Social Psychology, 115 (4), 624–637.

Shaddy, Franklin, and Ayelet Fishbach (2017), “Seller Beware: How Bundling Affects Valuation,” Journal of Marketing Research, 54 (5), 737–751.

Fishbach, Ayelet and Franklin Shaddy (2016), “When Choices Substitute for Versus Reinforce Each Other,” Current Opinion in Psychology, 10, 39–43.


Roberts, Annabelle, Franklin Shaddy, and Ayelet Fishbach (invited revision), “Love is Patient: People Are More Willing to Wait for Something They Like,” Journal of Experimental Psychology: General.

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach (invited revision), “Social Hedonic Editing,” Social Psychological and Personality Science.

Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach (invited revision), “Coordinated Consumption.” Journal of Consumer Psychology.

Shaddy, Franklin, and Anuj K. Shah (under review), “When to Use Markets, Lines, and Lotteries: How Beliefs About Fairness Depend on Beliefs About Preferences.”

Shaddy, Franklin, Ayelet Fishbach, and Itamar Simonson, “Why Invoking the Self Attenuates Variety Seeking, the Compromise Effect, and Balancing.”